Conducting proper research allows you to determine exactly where your marketing dollars should be going to get the leg up on your competition. Even if you don’t plan on engaging in WeChat marketing having an account set-up could go a long way towards building trust among your target consumers.ĥ Steps for Creating a Successful WeChat Marketing StrategyĮvery company just getting started should conduct some basic competitor research before creating their WeChat marketing strategy. It also serves as a place that users can message the company through, providing them with an avenue of customer support if necessary.
#Wechat official account proposal license
In China, Chinese consumers expect to at least be able to find a WeChat account explaining what a company does.Ī WeChat official account makes a company look more legitimate as at the very least a business license is required to open one. How likely are you to work with this lawyer? For me personally, the chances wouldn’t be great unless that referral was from someone I really trusted. With it being such a major ecosystem in China, not having a presence on there is just like having nothing about your business show up on Google Search. In many ways not having a WeChat Official Account for your business makes you appear the same way. At the very least you’d expect a basic website explaining their specialties and contact information, right? No website, no Facebook, no LinkedIn, no reviews, nothing. However, after a quick search on Google, you find literally nothing about them. You receive a referral from an acquaintance and plan on contacting them. Imagine that you’re currently searching for a lawyer to handle some issues for your business.
It’s for this reason that nearly every company in China has at least a simple WeChat marketing strategy. One of the most important reasons for using WeChat in China is the fact that it inspires a sense of trust in a company from Chinese netizens.
#Wechat official account proposal how to
While your business might not need to invest heavily in creating a WeChat marketing strategy, at the very least get an official account set-up! For instruction on how to get one set-up click here! It’s due to these reasons that nearly every business operating in Mainland China should have a WeChat official account. WeChat mini-programs are easy to code, cost-efficient, and have similar functionality to traditional apps or websites. With WeChat Mini-Programs becoming even more popular there are even fewer reasons to invest in promoting and building a traditional website or web-app. This is due to a range of factors including the declining usage of search engines and the fragmented nature of the Chinese internet. In fact, many businesses in China invest minimal amounts into building their websites instead they to choose to focus their marketing dollars on WeChat. They offer a place for businesses to post content, receive messages, and build a brand. For example, we certainly won’t advise companies selling B2B industrial equipment to spend millions of dollars advertising with KOLs or on flashy WeChat moments ads, but a basic WeChat presence? Yes, every business in China should have that!ĭue to WeChat being its own ecosystem, WeChat official accounts act almost like a traditional website. However, that doesn’t mean every business should invest heavily in the platform or in WeChat marketing. WeChat Official Accounts, Your Chinese WebsiteĮstablishing a base presence on WeChat is a pretty straight-forward task that every business operating in China should invest in. Read on to determine how to create your WeChat marketing strategy.
No matter what type of company you are your audience in China is almost certainly on WeChat. With the WeChat ecosystem becoming more and more powerful in China, having a presence on the platform isn’t just beneficial, it’s a necessity. Thousands of companies use WeChat Work (or just regular WeChat groups) for internal corporate communications, Salespeople manage and work their leads through WeChat, and some companies even sell directly through their official accounts. WeChat has essentially developed into a second internet in China, with netizens spending huge swathes of time on the app every day. However, WeChat isn’t just an amazingly convenient app, it’s an entire ecosystem.
With its penetration rate at approximately 80% in China, it’s an app you cannot afford to ignore. As of Q2 2019, the app had 1.12 billion users, making it the fifth most popular social media platform worldwide. With the recent popularity of Wechat mini-programsas well, the list of things you can do on WeChat is growing at an incredible rate. It allows users to book taxis, pay bills, talk to their friends, read the news, and more. For people living in China, WeChat simply does it all.
0 kommentar(er)
